Building brand image and creating more business opportunities have become the consensus of the leather enterprises. Brands are increasingly important in fierce competition in international and domestic market. As a huge production base of leather around the world, China's leather industry has not yet fully exploited the brand value of leather items. Compared with foreign brands though,local brands can be futher exploited. China has abundant raw material resources, and leather production has a long history. There are huge demand of leather products in China. Since the market reform and opening up, China's leather enterprises have already a certain strength in product design and production. Zhejiang leather(leather sale,leather international,leather work,leather supplies,leather factory,suede leather,leather supply,leather wholesale,wholesale leather,lining leather,leather hide,finished leather,tanning leather,tanner leather,tanners leather,rawhide leather, tanned leather) enterprises have made achievement in brand building. They now make more effort on brand building in order to increase competitive edge!